Branding Statements. The Essence of Who You Are

Resume Branding Statement

I am often asked by candidates to review their resume and provide initial impressions. In a previous blog, I wrote about “The Seven Deadly Sins Of Resume Writing” which discusses the tactical side of a resume such as spelling, grammar, past/present tense, duties vs. responsibilities for job descriptions, etc. In this blog I’ll discuss the advantage of a Branding Statement to capture the essence of you.

 

“The Resume Branding Statement” is a short one-line statement located at the top of your resume to describe who you are and what you do. It takes the pace of the outdated “Objective” section. It’s a real power statement for reviewers of your resume to quickly determine what you do, what you bring to the table, and how you can benefit their company. It should build confidence in the reader to justify spending more time to go through the remainder of your resume. It takes a while to develop the feel of a good branding statement so, below are a few examples I’ve come across over the years.

 

Branding Statements Examples:

  • Product Management Professional Specializing in Cloud-based Solutions
  • Account Executive Specializing in Software Products and Services
  • Trusted IT Advisor
  • Visionary Project Manager With Proven Track Record
  • Product Driven Executive with Demonstrated Experience In Creating Compelling Online Companies
  • Experienced Director Building & Managing World-Class Multifunctional Teams
  • Seasoned Top-Performing Technically Proficient Pre-Sales Professional
  • Specializing in Tech Sales Enablement of High-Volume Channel & Partner Sales
  • Sales, Marketing & Business Development Management Professional
  • Corporate Budgeting Planning Specialist with 15+ Years Experience

 

The important thing there is to create a branding statement that is short and to the point. It needs to be customized for the position(s) you are applying to. It’s best to position the branding statement underneath your name and before your core competency section and make it stand out by using a different font or italics, all of which comes before your Professional Experience section.

EXAMPLE:

Bob WonderSalesGuy

(415) 555-1234

email@somedomain.com

 

~ Sales Professional Specializing in Cloud-based Solutions ~

 

CORE COMPETENCIES:

 

PROFESSIONAL EXPERIENCE

– etc.

At Fairwinds Recruiting we offer a resume review and assessment service. Click on Resume Tools to learn more.

Dan Counts Founder Fairwinds RecruitingDan Counts, Founder of Fairwinds Recruiting (Twitter @FairwindsRcrtg) is a recruiter/coach for candidates and clients, specializing in the software and consulting industries for Enterprise Performance Management (Oracle/Hyperion), Business Intelligence, Human Capital Management, Data Science/Big Data, Cyber Risk Security, Sales, and Product Management. His hands-on positive style as an advisor to candidates and clients provides an environment for redefining the recruitment experience one placement at a time, resulting in better long-term matches. Residing in Monterey, CA near Silicon Valley, he works with boutique firms to large companies nationwide. In his free time he enjoys sailing, hiking/walking, woodworking and most recently home coffee roasting. You can check out his website at www.fairwindsrecruiting.com.

If you found this helpful, please Share...

Fairwinds Recruiting Selected at 50 Most Valuable Brands 2017 by The Silicon Review

Fairwinds Recruiting
Recently The Silicon Valley magazine reached out to Fairwinds to do an article as we were shortlisted for a position on the “50 Most Valuable Brands 2017”.  Below is that interview.Redefining the Recruitment

Experience, One Placement at a Time: Fairwinds Recruiting

Fairwinds Recruiting is a talent acquisition firm specializing in EPM Cloud Consulting Services, Oracle Hyperion Professional Services, Business Intelligence, Enterprise Cyber Risk Security, Software Product Management, and Sales Professionals for the Information Technology industry. It was founded in 2009 by Dan Counts, with the headquarters in Monterey, CA, near Silicon Valley. Fairwinds has an extensive net­work of highly qualified candidates, which allows them to work with companies of all sizes, from large enterprises to small and midsize businesses, with the single goal of providing the highest level of collaboration and customer service to clients.

 

Foundation of Fairwinds

Through experience in working with recruitment agencies in the past, the founder had experienced a lack of professionalism, follow-up and genuine care in the process of seeking a new position in a competitive environment. Fairwinds was set up to provide a better experience around the recruitment process for consulting and software companies. Initially, Fairwinds focused around the Enterprise Performance Management consulting industry. In 2011, the company expanded to include Business intelligence, Network Systems Monitoring, Cyber Security, Software Product Management and Sales amongst other specialties. “We keep a relatively small clientele as compared to other recruitment agencies in an effort to provide both job seeker and hiring manager with a better experience. Really diving into the client’s culture, technology, and what they offer potential candidates as a whole when comparing similar posi­tions on the market, while simultaneously getting to know our candidates and what they’re looking for in terms of advancement through their next career transition. Understanding their needs, their desires, and being that sounding board to help them make the best decision for them. Volume is not our mission, but quality is”, says the Founder.

 

Learning From Past Experiences

The company has gone through many experiences that lead to the realization that it is very important to be a specialist in whatever industry you practice your craft in. Whether you are selling enterprise software, consulting services, or recruiting within a niche, it is equally important to notice the subtle changes that occur in that particular industry. Over the years, Fairwinds has seen numerous consolidations of software companies into larger companies that they work with. The changes taught them the importance of staying nimble and flexible, and the necessity

 

“Hands – on Partnership Approach Search Strategy Development Service, Professionalism, Commitment.”

of adjusting to the changing industry in order to remain both competitive and a trusted advisor to those candidates and clients that sought their advice during changing times. “When wrestling with the question of expanding the practice, it tends to come down to whether or not I will be able to continue adequately servicing the existing client and candidate base, while expand­ing into new domains. Being a small shop is a juggling act with limited bandwidth”, says the Founder.

 

Biggest strengths

The company’s vision is being a helpful expert, a coach, a good listener, understanding what the clients and candidates want and valuing their deals, while bringing their own industry knowledge to the table. Approaching every task with sincerity and professionalism are most import­ant for the company when it comes to building a healthy relationship with clients, and those traits have given them attention on the global market. The drive to get the best candidates for their clients and the best clients for their candidates, and being strongly focused on professionalism, industry (domain) knowledge, competitive landscape and follow-up and follow-through, are qualities that have been paramount in separating them from the pack.

 

Fantastic team members

In terms of headcount the company is relatively small. Fairwinds Recruiting consists of the founder along with numerous research assistants. They also have a network of recruit­ers nationwide, who are partners that they rely on to cast large nets when the need arises to adjust to the job market as it ebbs and flows. It is one thing to start a venture, but another thing to maintain a consis­tent message across multiple clients, all with a different set of needs. “I am fortunate to work with many of the top thinkers within the industries that we service. I’ve been able to develop long-term relationships with them (some that go back over 13 years) as we help each other navigate through the shifting nuances of our industries”– says the Founder.

 

The Future

Fairwinds has expectations of their recruitment practice to grow and be more vital to the strategic growth of software companies and consulting firms nationwide. As technology and automation become more and more prevalent in different industries outside of the traditional Information Technology space, the demand for highly skilled individuals will be high in an ever-shrinking pool of qualified workers. The war on talent will grow and skilled recruiters will be at the forefront of helping ear­ly-stage companies develop and execute talent acquisition strategies. Fairwinds views the relationship between a recruitment agency and its clients/candidates as one that is hands-on, built on partnership, trust, and most important – countless conversations with hiring managers and candi­dates to better understand their needs. No amount of automation can replace that.

 

Meet the President & Founder

Dan Counts, CEO – A native of California, Dan has successfully worked with a wide range of companies, from startups to multi-billion dollar companies. Dan holds a bachelor’s degree in Business Administration and Computer Information Systems from South West Texas State University and now resides on the Monterey Peninsula. With two decades of experience in the Information Technology industry as a software developer and sales professional, he works with both software and consult­ing services. Dan started his career as consultant for a consulting company in Minneapolis, Minnesota.

After a number of successful years as a software developer, he moved into software sales for a company in Austin, Texas. He was later recruited to expand the consulting practices of Daman Consulting, Inc. a firm that provided clients with data migration, data movement and data warehousing services to Fortune 500 companies in the late 90s. After the “dot.com” crash in 2000, Dan started as an independent consultant to Fortune 1000 companies, providing software evaluation services and advice for clients seeking to implement best practices for Enterprise Performance Management, Business Intelligence, Data Quality and Extract Transform Load (ETL).Dan Counts Founder Fairwinds Recruiting

If you found this helpful, please Share...